Sustainable packaging matters to consumers: in a recent survey, two-thirds of consumers said that environmentally friendly packaging is the most important action a brand can take to demonstrate its commitment to sustainability[1]. At first glance, biodegradable packaging may seem like the Holy Grail of green packaging, and an easy way to win over eco-conscious consumers. …

Using shelf impact to sell more product goes beyond just having a pretty package. Added flexible packaging features can supercharge your product’s perceived value to consumers, lock in brand loyalty, and drive repeat purchases. Here are our top four considerations when designing value-boosting flexible packaging. 1. Flexible Package Structure Choosing flexible packaging has a number …

If you manufacture or distribute food products in both the United States and Canada, navigating different regulations for GMO labeling can be frustrating. Until recently, some manufacturers simply didn’t sell their products in states with strict GMO labeling rules, as across-the-board compliance with varying state regulations was difficult. Now, new federal rules have set a …

Being a successful food broker and distributor means keeping a lot of plates in the air, juggling many balls, wearing several hats—whichever your preferred idiom, the goal is to make it all look seamless to your clients. In our 60 years of experience in the food industry we’ve uncovered some common distributor habits that can …

We’re not advocating stealing your competitors’ designs, but your product’s packaging doesn’t exist in a vacuum. If you’re searching for packaging design inspiration, it’s important to take a look at likely shelf neighbours to find the perfect graphics for your own pack. Packaging Design Interrupts Consumers The vast majority of purchase decisions are made at …

In the packaging industry, we tend to think of closures as the finishing touch on a package. For consumers, the closure is one of the first interactions they have with the package—making it more of an “opener”, in both senses of the word. Packaging solutions which make strategic use of convenient closure features that customers …

The design of your food packaging is a crucial component of your overall brand strategy. Your consumer may encounter several marketing touchpoints before ultimately making a purchase, and consistency in messaging from awareness of your brand through to buying and using your product is key in creating a positive customer experience. Improving your food packaging …

It’s obvious, but worth repeating here: selling pet food is about the human, not the pet. Aligning your pet food packaging design with trends that drive human purchasing behaviors is the key to success in the pet product industry. The Current State of Pet Food Packaging Design Packaging design for pet food has shifted focus …

Originally published in the Sackville Tribune Post The Sackville Memorial Hospital Foundation has gone beyond its fundraising campaign goal of $160,000. In fact, over $173,000 has been raised to date for the We want to see you Better campaign, which will be used to enhance radiology services in the Tantramar region. Foundation chair Bill Swift …

  Text: Making truly sustainable packaging may arguably be one of the toughest packaging challenges around today, but no challenge appears to be too big or too stern for folks at the Amherst, N.S.-based flexographic film packaging converter PolyCello, whose new line of recyclable stand-up pouches promises to enable producers of frozen fruits and vegetables reduce …