Flexible packing is increasingly common, and the marketplace is getting crowded. Catching your consumers’ eye is more difficult than ever before. Here are 5 innovative ideas on how you can make your flexible packaging design and functionality stand out from your competitors. #1 – Eye-catching Graphics We all know that the main way to get …
Ensuring that your product stands out on the shelf can be a daunting task for your design team. They have to make sure it is eye-catching, readable and enticing for your customers. In addition, there are many other things to consider when preparing the final files to be printed. That’s where Emmerson Packaging’s graphics professionals …
All modern product manufacturers know the right packaging can make-or-break a sale. Research conducted by MarketingProfs suggests that at least one-third of consumers base their purchase decisions on the package, not necessarily the product itself. Attractive packaging draws a customer in. Package elements like typography, color, texture, weight and even smell, can make a product more enticing …
SuperZoo is one of the largest and most-attended trade shows in North America. Over 10,000 pet industry representatives from all over the world come together over four days for educational seminars, to discover new products, make business connections, and have fun. Emmerson Packaging’s team just returned from their whirlwind trip, and have loads to share …
As today’s pet parents become increasingly concerned about the about the quality and safety of their pets’ food, higher quality packaging is a premium they’re willing to pay for. It’s not only an issue of perception; packaging has a significant influence on the safety and freshness of the product contained within. Raw materials, venting, and …
To say that the premium pet food market is booming would be an understatement. Family households in Canada and the USA are home to nearly 158 million dogs and cats, and many pet owners consider their animals to be part of the family. People are taking steps to ensure their pets are afforded the same …
Helping our clients achieve their sustainability goals is something we’re proud of at Emmerson Packaging. You can feel great about the impact you’re making by choosing sustainable packaging for your products, and your eco-friendly consumers will appreciate your support of green practises at all levels of your supply-chain. Not only do we provide customers with …
Top brands use their product packaging to engage with consumers daily. In a world where competition for consumers’ ever-shortening attention spans is high, brands need to find new ways to stand out and stay relevant. Product manufacturers are constantly searching for the latest in innovative package design and sustainable options without sacrificing quality while keeping …
Companies in the frozen food, pet food, and towel and tissue industries who haven’t yet “gone green” are lagging behind their more forward-thinking competitors in the area of sustainable packaging. With multiple options for more sustainable packaging—including recyclable and biodegradable packaging—how can you be certain which is better for your product, your consumers, and the …
We’re coming up on the halfway point in 2017, so it’s a good time to look at the way pet food packaging trends have been developing so far this year. Like most other categories of consumer products, we’re seeing a move towards a consumer preference for packaging that represents their values. For pet owners, these …
Every successful project begins with an in-depth and no-obligation discovery call with our packaging experts. From there, we’ll find the best solution for your product and your brand at large. We’re focused on helping our customers grow and succeed, so let’s talk about your goals and get started.
