Frozen Food Industry

We’re not advocating stealing your competitors’ designs, but your product’s packaging doesn’t exist in a vacuum. If you’re searching for packaging design inspiration, it’s important to take a look at likely shelf neighbours to find the perfect graphics for your own pack. Packaging Design Interrupts Consumers The vast majority of purchase decisions are made at …

The design of your food packaging is a crucial component of your overall brand strategy. Your consumer may encounter several marketing touchpoints before ultimately making a purchase, and consistency in messaging from awareness of your brand through to buying and using your product is key in creating a positive customer experience. Improving your food packaging …