July 25, 2017
As today’s pet parents become increasingly concerned about the about the quality and safety of their pets’ food, higher quality packaging is a premium they’re willing to pay for. It’s not only an issue of perception; packaging has a significant influence on the safety and freshness of the product contained within. Raw materials, venting, and …
July 19, 2017
To say that the premium pet food market is booming would be an understatement. Family households in Canada and the USA are home to nearly 158 million dogs and cats, and many pet owners consider their animals to be part of the family. People are taking steps to ensure their pets are afforded the same …
May 25, 2017
We’re coming up on the halfway point in 2017, so it’s a good time to look at the way pet food packaging trends have been developing so far this year. Like most other categories of consumer products, we’re seeing a move towards a consumer preference for packaging that represents their values. For pet owners, these …
March 27, 2017
If you’re planning to attend Petfood Forum 2017 in Kansas City, it’s almost time to pack your bags and go! We’ve been attending Petfood Forum as guests for almost a decade, and are excited to share some of our top tips for getting the most out of one of the pet food industry’s most exciting …
February 27, 2017
As the pet food market continues to grow, so does consumer appetite for added value and convenience when making pet food purchases. Figuring out which pet food packaging features matter to your customers is the key to success in this competitive market. Pet Food Packaging Closures Consumers of premium pet food are shying away from …
December 2, 2016
Packaging design is the number one driver of impulse purchases which, in turn, are among the top drivers of revenue for producers. Up to 40% of consumer spending at the supermarket is made up of impulse buys. How can savvy manufacturers use this information to pad the bottom line? Understanding what causes an impulse purchase …
November 3, 2016
Sustainable packaging matters to consumers: in a recent survey, two-thirds of consumers said that environmentally friendly packaging is the most important action a brand can take to demonstrate its commitment to sustainability[1]. At first glance, biodegradable packaging may seem like the Holy Grail of green packaging, and an easy way to win over eco-conscious consumers. …
October 26, 2016
Using shelf impact to sell more product goes beyond just having a pretty package. Added flexible packaging features can supercharge your product’s perceived value to consumers, lock in brand loyalty, and drive repeat purchases. Here are our top four considerations when designing value-boosting flexible packaging. 1. Flexible Package Structure Choosing flexible packaging has a number …
September 15, 2016
We’re not advocating stealing your competitors’ designs, but your product’s packaging doesn’t exist in a vacuum. If you’re searching for packaging design inspiration, it’s important to take a look at likely shelf neighbours to find the perfect graphics for your own pack. Packaging Design Interrupts Consumers The vast majority of purchase decisions are made at …
July 21, 2016
It’s obvious, but worth repeating here: selling pet food is about the human, not the pet. Aligning your pet food packaging design with trends that drive human purchasing behaviors is the key to success in the pet product industry. The Current State of Pet Food Packaging Design Packaging design for pet food has shifted focus …
