January 8, 2018
…the shelves are starting to feel extremely crowded. Brands are looking for ways to make their products stand out as somehow unique, whether that’s from inventive designs enabled by advances…
September 20, 2018
…The initial savings of choosing a cheaper overseas supplier may be erased by higher shipping costs, but this is not always the case. Some producers find that the landed cost…
July 10, 2015
…identified several trends that will prove to have staying power. First, stand-up-pouches have increased in popularity over the last number of years. This format is especially popular with frozen food…
December 2, 2016
Packaging design is the number one driver of impulse purchases which, in turn, are among the top drivers of revenue for producers. Up to 40% of consumer spending at the…
February 27, 2017
…for a number of reasons, one being that there is no native way to reseal this product to ensure freshness. Buyers of premium pet food are more concerned with the…
October 26, 2016
…number of criteria, but one question you should always ask is: how can I maximize consumers’ face time with the package? Flexible packaging that exceeds expectations throughout the product’s lifespan…
September 1, 2009
…meet that demand in one of two ways,” Emmerson explains. The first is through more environmentally friendly packaging, such as recyclable gusseted stand-up pouches that use E-beam technology to reduce…
July 27, 2016
…once, and ROI can be seen for years to come. There are other ways to cut costs while investing in greater quality packaging: lightweighting your package, investigating your film and…
September 13, 2016
…of the best ways to attract new customers and keep old ones coming back for more. Consumers are almost always willing to pay a premium for added perceived value—meaning ease…
June 15, 2017
Top brands use their product packaging to engage with consumers daily. In a world where competition for consumers’ ever-shortening attention spans is high, brands need to find new ways to…
